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Guide to Marketing to Generations

Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media

When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation ... More

Are You At Risk Of Losing Business

Are You At Risk of Losing Business Beginning Jan 31, 2017? Find Out Now

Are You At Risk of Losing Business Beginning Jan 31, 2017?  The PCI Security Standards Council (Payment Security Standards) is constantly working to monitor threats and improve the industry’s means of dealing with them. So, once again, starting on approximately January 31, 2017, any page on your website that is non-HTTPS and has a password ... More

5 mistakes small businesses make when hiring a web designer

5 Mistakes Businesses Make When Hiring A Web Designer

It's the start of a New Year and you have high aspirations for an amazing 2017, and a big part of making your plans a reality includes a new website! Well, hiring a web designer or design firm can be a challenge, but it also offers a great opportunity to look at some great work, talk to some creative people and open up the process as you ... More

Social Media for Small Business

5 Easy Steps to Harnessing the Most Powerful, Effective Marketing Methods for Small Business

As small business owners, we get so busy focused on our daily operations that we forget we have one of the most powerful, effective marketing methods for small business right in front of us, our customers! Word of mouth has always been an incredibly reliable and effective method of marketing for business owners. After all, recommendations ... More

know what to post on social media

What To Post On Social Media

What To Post On Social Media Using social media for business is no longer a choice for small businesses, it must be included in every business' marketing plan. However, What To Post On Social Media is a struggle for most businesses.  According to eMarketer24 only 33% of customers think companies do a good job of responding to engagem... More

How Small Businesses Can Use Pokemon Go

Businesses Prosper Using Pokémon GO to Lure in Customers

The Pokémon GO phenomena has taken the world by storm, and it's not just kids who are playing. Grade schoolers to Millennials, people of all ages are getting in on the action. In our own home, everyone from our eleven year old son to our 20 year old are hitting the streets in search of their next Poké catch. With over 20 million active ... More

Facebook's New Newfeed Algorithm

Facebook’s New Algorithm Change: What’s It Mean To Small Businesses?

What does Facebook's new algorithm change mean to small businesses? It's been said before, and we'll say it again and again, "Social media is about being social". As a business owner, it is your opportunity to engage your followers - to discover what they want and need from you. So, what does Facebook's new algorithm change mean? More ... More

Say YES in Business

Saying “Yes” is Good Business

Wayne Dyer explains it so beautifully when he says; “The answer to how is Yes! When you say Yes to life, you attract divine guidance. This divine guidance shows up as ‘inspiration’. And, when you are inspired, you’re collaborating with fate. Everything starts working for you. The most profound and important thing a person can do to ... More

Is Email Marketing Dead

Is Email Marketing Dead?

In today’s digital world where in-boxes are crammed with spam and social media seems to be choking out traditional marketing, is email marketing even relevant and worth the time or the investment for small business owners? Is email marketing dead? A big question on the minds of many small business owners today is, "Is Email Marketing ... More

4 Reasons Why Giving Back Makes Good Business Sense and How to Get Started

4 Reasons Why Giving Back Makes Good Business Sense and How to Get Started

Being supportive of your community and finding ways to give back can be an exceptional business strategy. However, being a community partner has a bigger impact than just the bottom line. Read on to discover 4 Reasons Why Giving Back Makes Good Business Sense and How to Get Started. 4 Reasons Why Giving Back Makes Good Business ... More